If you want to connect with Generation Z, you need to make sure you are using the right tools. Social media is a huge part of their life, but they don’t necessarily want to give up their privacy. Only 37% of them are comfortable sharing their personal information, and they would rather share it with a company that protects their privacy. In addition, 61% of them are more likely to pay more for a product or service that promotes ethical behavior.
Gen Z is a very dynamic generation, unlike previous generations. They are more likely to be moved by cool products and experiences than by education or celebrity content. They also use smartphones more than any other generation. This means that brands need to be where Generation Z is spending their time online.
Gen Z consumers value deep customization, so brands need to offer a platform where they can personalize and influence products. Brands should also prioritize mobile experience and effective customer service. They should be able to engage with customers regularly and provide them with relevant content. They also want to connect with brands that have similar interests.
Gen Zers don’t mind sharing personal information online. In fact, 72% of them have made an online purchase in the last month. Moreover, 61% of them make purchases on their mobile devices. In addition, content that promotes eco-conscious views is also welcomed by Gen Z.
The use of social media is widespread, but it is not always used as an educational tool. It is still important for colleges to make sure they are using the right social media tools for recruitment. For example, students are using Instagram to follow prospective colleges. This gives a good idea of what to expect from a campus.
In addition, a social media presence is essential for brands targeting Gen Z. Almost half of Gen Z members make their purchasing decisions based on social media posts. This group also uses Facebook to find events and look for new products and brands. Moreover, they use Snapchat to post videos and selfies.
Gen Z has a very practical approach to life. They’ve grown up in an age of student debt and austerity. The right way to reach this generation is to engage with influencers who are demonstrating their pragmatism and initiative. However, you should also be aware that this generation wants to connect with brands that promote equality.
Check our academic programs here.
